Google Discover is a mobile feed that delivers personalized content to users based on their interests. The content is curated by Google and includes articles and videos. Users can further customize their feed by following topics that interest them.

MOZ has published ‘How to Drive Traffic in Google Discover: The Ultimate Guide’.

Lily Ray says, “Google Discover is, by definition, a different product than Google Search, and as a result, it behaves in many different ways and requires different strategies than SEO. Content that drives significant SEO traffic may or may not do well in Discover and vice versa. In fact, it’s pretty common for articles to only appear in one product and not the other.

This is by design: Discover is meant to tap into the user’s unique interests, and the content that performs there might be more specific, esoteric, or focused on one particular niche compared to what might rank in the top results in Google Search.

The subject matter, search demand, images, headlines, and timely nature of the content can all impact whether an article drives traffic from SEO, Discover, or both.”

How to Drive Traffic in Google Discover: The Ultimate Guide

MOZ

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