In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.

Search Engine Journal is hosting a webinar ‘SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend’ on Wednesday, December 6, 2023, at 2.00 pm ET.

The SEJ team says, “Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.

You’ll learn:

  • Why leveraging first-party data rather than third-party data is key for success.
  • Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
  • Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.”

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Search Engine Journal

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