Social listening is the process of analyzing online conversations about a brand, company, individual, product, or industry. It includes monitoring social media channels for mentions of a brand or feedback from the audience.

Search Engine Journal contributor Annabelle Nyst has published an article explaining social listening.

She says, “Here are some of the things you can achieve through social listening:

  • Tracking mentions of your brand, products, or services across social platforms.
  • Evaluating public perception and sentiment towards your brand by assessing whether mentions are positive, negative, or neutral.
  • Spotting trends that are emerging among your target market by noting common themes, topics, or keywords in conversations.
  • Gaining a better understanding of your audience, including who they are, where they spend time online, what they want, and how your brand can connect with them.

As such, social listening isn’t just a powerful tool for marketing, but can also be leveraged to improve customer engagement and service, product development, and other areas of your business.”

What Is Social Listening And How To Get Started

Search Engine Journal

Sharing is caring