Is Social Media Even Worth It Anymore? [Answered]
Social media marketing can help brands connect with their audience, build a brand, increase sales, and drive traffic to a website.
Content Marketing Institute contributor Jodi Harris has published an article ‘Is Social Media Even Worth It Anymore?’ explaining the contribution of social media in today’s marketing.
She says, “Considering the current state of social, it’s a good time to take stock of what your content program stands to gain from this channel. These suggestions will help you decide on which platforms to spend resources (if any) and how to get the most out of your invested resources.
Experiment and diversify, but exercise caution
Because social media sites exist to make money for their parent companies (not your brand), the benefits of participating will remain volatile, says Adrienne Sheares, owner of ViviMae Labs. To mitigate the risks, she recommends you establish a strategy for investing in owned platforms (e.g., your blog, website, or email newsletters) where you have more control over what happens.
The goal, says LetterShop x KMC CMO Karen McFarlane, is to ensure the flow of communication between you and your audience, even if some members stray from a given channel.”
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