Structured data is data that is organized and formatted in a specific way to make it easily readable and understandable by both humans and machines. It is typically achieved through the use of a well-defined schema or data model, which provides a structure for the data.

MOZ has published the latest episode of the Whiteboard Friday video ‘What GPT Means for Structured Data’ featuring Tom Anthony.

The MOZ team says, “When we talk about context within the frame of reference of SEO or search, we’re typically talking about either implicit context, which describes the searcher, their time of day, their location, their language. Or we’re talking about explicit context which is the search query itself. And it’s this that I want to talk to you about today because I think we’re on the brink of seeing a paradigm shift where there’s gonna be an explosion in the amount of explicit context going into searches.”

MOZ

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