User-generated content (UGC) is content created and shared by users on online platforms.

Hubspot contributor Evelyn Taylor has published an article featuring 10 user-generated content campaigns that worked.

She says, “User-generated content (UGC) has become increasingly important over the past few years.

Here, we’ll dive into 10 examples of impressive UGC campaigns to inspire your own campaigns. Plus, hear Wong’s five tips for taking your UGC strategy to the next level.

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10 Examples of Excellent User Generated Campaigns

1. Sephora

Cosmetics powerhouse Sephora describes its on-site Beauty Insider Community as “your one-stop destination to share beauty advice, inspiration, news, and recommendations with real people in real time.”

In addition to text threads and groups that users can interact with, Sephora’s Community Gallery features UGC from real customers in an aesthetically-pleasing, interactive design.”

10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

HubSpot

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