HubSpot Highlights 20 Proven Email Best Practices
Email marketing is one of the most effective marketing channels available today, with an average ROI of 4000%. This means that for every $1 you spend on email marketing, you can generate $40 in revenue.
HubSpot contributor Pamela Vaughan has published an article featuring
She says, “According to a HubSpot survey, 94% of marketers find email marketing effective for reaching their business goals.
17 Inbound Email Marketing Best Practices
1. Don’t purchase contact lists.
This first tip should come as no surprise, but given the General Data Protection Regulation (GDPR), it bears repeating.
Email campaigns depend on a healthy open rate. If you’re contacting people whose information you bought — rather than earned from a previous interaction — you‘ll quickly see your emails’ performance drop.
The GDPR also requires each European recipient’s consent before you contact them. Purchased email lists usually do not come with that consent.
For help reaching your target audience, consider Versium Reach — a platform for B2B marketers that allows you to own data on your target audience across multiple marketing channels.”
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