SEO website migration is the process of making major changes to a website’s technology, structure, design, or location in order to have better online visibility.

MeasureMinds’ Martin Woods has published the ‘SEO Website Migration Checklist’.

He says, “The following SEO migration checklist ensures that the core factors to rank high with Google are strong.

Record baseline metrics

Without recording your organic traffic and conversions before the website migration, it will be impossible to know whether the SEO aspect of the migration was a success.

To record traffic:

  • Set up a Google Search Console account if you don’t already have one.
  • Under Performance click Search Results
  • Make a note of the average Clicks, CTR, and Positions over the last 3 months.
  • Note if the overall trajectory is upwards or downwards.
  • Note keyword rankings and URLs for keywords generating particularly high volumes of traffic.”

SEO website migration checklist

MeasureMinds

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