Seven Steps to Creating Content Briefs
A content brief is a document that provides instructions and guidelines for creating written content. It typically includes basic requirements like word count, topic, title, and keywords to use. It can also provide in-depth information on the content’s goals, audience, and a rough outline.
Ahrefs contributor Ryan Law has published an article featuring seven steps to creating content briefs.
He says, “Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade draft with minimal hassle.
A good content brief should be simple. It should cover the essential information a writer needs without drowning them in SEO jargon or taking away their freedom to write in the way they think best.
Briefs should also be brief—they are not content outlines. Spend too long writing suggested headers, recommending examples to include, and handpicking competitor articles to read, and you may as well have written the article yourself.
With that in mind, here’s our straightforward content brief template, and a step-by-step guide to filling it out.”
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