Your Guide to Avoiding Search Marketing Burnout
Search Engine Land has published an in-depth article on avoiding search marketing burnout.
Laura Nguyen says, “Search marketers have a unique challenge. In addition to the uncertainty and stressors, we are constantly driven by our need to maximize performance, deliver results and cope with ever-changing algorithms and platforms. The demands are exceedingly high. And all of this leads to burnout.
Understanding burnout
Burnout is not a myth or a sign of weakness. It’s not something we should be ashamed of or hide from. More than 89% of Americans have experienced burnout in the past year. Just because it is common doesn’t mean that it should be ignored.
What are the signs of burnout?
The signs of burnout can vary from person to person, but common indicators are:
- Physical and mental exhaustion.
- Increased negativity and cynicism.
- Reduced motivation and productivity.
- Poor performance and inattention to detail.”
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