Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services. Businesses can use Google Ads to increase traffic to their website, raise awareness, and sell products or services.

Search Engine Journal has published ‘An In-Depth Guide To Google Ads’ featuring tips and tools to create a successful strategy, align with business goals, and optimize campaigns for success.

Brooke Osmundson says, “This in-depth guide covers the ins and outs of the Google Ads platform, leaving you with the tools, techniques, and best practices to achieve optimal digital marketing results.

When Should I Use Google Ads?

Google Ads can be used for a wide range of business objectives and goals.

If your company is looking to meet any of these objectives, it’s worth exploring the potential of Google Ads further.

  • Starting a new business. Google Ads provides the opportunity to get in front of new audiences quickly, especially when launching a new business. Since organic traffic typically takes time with new content, Google Ads helps you reach potential customers faster.
  • Increase lead generation. If your business relies on lead generation, such as collecting email addresses or contact information, Google Ads can help you reach users interested in your products or services and direct them to lead-generation forms on your website.”

An In-Depth Guide To Google Ads

Search Engine Journal

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