Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities.

Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 free and paid marketing analytics tools for 2024.

He says, “Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool.

In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.

1. Google Analytics 4

Google Analytics 4 (GA4) comes with almost everything you need to see how many people visit your website, where they come from, and what pages they visit.

Key use cases

  • Track results of specific campaigns using the UTM tags.
  • Measure conversions on important pages such as form completions or transactions.”

12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

Ahrefs

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