A landing page is a standalone web page that is designed to persuade users to take one specific action. For example, a landing page might ask users to sign up for a newsletter, purchase a product, or RSVP for an event.

HubSpot has published ‘How to Create a Landing Page: The Ultimate Guide’.

Christina Perricone says, “Why would you create a unique page for people to complete a form? Why not just use your homepage or About page? Great questions.

After reading this article, you’ll likely be able to answer those questions yourself.

Still, the short answer is this: A landing page eliminates distractions by removing navigation, competing links, and alternate options so you capture your visitor’s undivided attention.

Complete attention means you can guide your visitors where you’d like them to go, i.e., to your lead form. In sum, landing pages are specifically designed to create conversions.

Now that you understand their importance, let’s cover landing page best practices to ensure your pages are set up to convert.”

How to Create a Landing Page: The Ultimate Guide

HubSpot

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