Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people using email.

HubSpot contributor Erica Santiago has published an article featuring 12 email marketing trends marketers should know.

She says, “The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from my overcrowded inbox. Let’s get started.

1. More Focus on Data Protection and Privacy

64% of online consumers have quit doing business or working with an organization for asking for too much personal information.

Furthermore, 86% of consumers believe companies and organizations collect more information than needed.

As a consumer, I‘ve declined products and services from businesses that seem too eager to gather personal information or indicate they know more about me than I’m comfortable with.

For instance, last year, I contacted a moving company to assist me as I relocated from Florida to Pennsylvania. I gave the company my email address and phone number but ultimately decided not to use movers.”

12 Email Marketing Trends Marketers Should Know [According to My Inbox]

HubSpot

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