HubSpot Shares 14 Examples of Personalized Marketing
Personalized marketing is a marketing strategy that uses data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. It is also known as one-to-one marketing or individual marketing.
HubSpot contributor Amanda Zantal-Wiener has published an article featuring 14 examples of
She says, “In this post, you’ll learn how personalized marketing works and see examples of brands that practice it without sounding creepy. Here are 14 brands that nailed personalized marketing in a fun, non-intrusive way.
14 Personalized Marketing Examples
1. Shutterfly
Shutterfly is a website and app for creating canvases, photo books, and calendars. It’s also great for designing personalized gifts with the faces of people or anything you want.
One of Shutterfly’s hallmarks is the creative emails it sends. But more than that is the personalized item offerings on its app.
If you download the Shutterfly smartphone app, you can create an account and permit Shutterfly to access your photos.”
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