Content marketing reach is the number of people a business can engage with through their content. Content can include blog posts, articles, and videos.

Copyblogger’s Tim Stoddart has published an article featuring content marketing checklists to maximize reach.

He says, “We have separate resources on generating interesting content ideas and creating a content marketing strategy to consistently produce high quality content, but there are three simple questions you can use as a filter to identify if your content is high-quality:

  1. Is this content relevant to our audience? If the content is irrelevant to your audience’s interest, they won’t engage with it, and it won’t perform well.
  1. Do we provide insights from our personal experience solving this problem? Google’s recent helpful content update emphasizes the importance of personal experience and expertise because people want to learn from other people that actually have a proven solution.
  1. Does this piece of content provide a unique perspective or solution to the problem? If you already provided your experience solving a particular problem, there’s a good chance that you also checked this box. However, it’s still worthwhile to consider this question as you may be able to add more detailed insights from your personal experience (such as failures and anecdotal stories) or simply refine your perspective to provide a more unique and/or helpful brand voice for users.”

Content Marketing Checklists To Maximize Reach (By Platform)

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