On-page optimization, also known as on-page SEO, is the practice of optimizing a website’s content to improve its search engine rankings and earn organic traffic.

Copyblogger has published ‘On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO’.

Aleks Stoyanov says, “Think about the words you choose when you use a search engine. You want them to be as specific as possible, right? This helps ensure that you’ll find what you need.

Well, a search engine’s job is to review content and recognize certain keywords and other on-page SEO elements. They’re signals that help Google determine what a page or post is about.

In other words, Google wants to give a user what they’re looking for … so if your on-page elements are clear and relevant, Google will think it matches a user’s search intent. Then Google displays it to the person performing the search.

Google cares about on-page SEO signals when ranking pages, and if you want to get your content in front of more interested prospects, then you should too.

Now, the Google algorithm changes a lot, and I’m not recommending only focusing on pleasing Google. Copyblogger has been promoting the importance of audience-first content since 2006, so a valuable user experience is always going to take priority.”

On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO

Copyblogger
Sharing is caring