The Power of Second Chances in B2B Marketing [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak.
George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts.
“Unexpected paths can lead to the most breathtaking vistas. The unconventional, the outliers, what I’ve learned is they are the hidden gems of our industry,” she says. “It’s high time that we started embracing rather than pushing people away or discounting them, or buying into those stereotypes so strongly that we actually cause more harm.”
It’s easy to see where that refreshing take comes from: Kellie is the head of marketing and communications at Televerde, a company that provides incarcerated women with second chance opportunities.”
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