Eight Strategies for Crafting Compelling Landing Page Copy
A landing page is a specific web page that a visitor “lands” on after clicking a link or advertisement. It is designed with a focused objective, typically to convert visitors into customers, subscribers, or leads. Unlike other pages on a website, a landing page is specifically created for a marketing or advertising campaign.
HubSpot has published an article ‘‘ written by Neil Patel.
He says, “Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.
8 Tips for Writing Great Landing Page Copy
1) Use customer testimonials.
One of the most powerful conversion copy techniques is not about writing at all; it’s about letting happy customers write your copy for you.
Testimonials produce conversions like nothing else can. It’s impossible to write copy as good as your customer. Why? Because good copy depends on the source, not just the style and substance. Testimonials are compelling because they show the customer what she will experience if she uses your product or service.
HighriseHQ’s landing pages are great use cases of these customer testimonials. A key to their successful, high-converting landing pages is that they place testimonials front and center, featuring a picture of the customer alongside a quote.”
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