To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint. That’s easier said than done.

Adweek is hosting a webinar ‘Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends in Marketing Spend’ on Wednesday, December 6, 2023, at 1.00 pm EST.

The Adweek team says, “Get insights into the consumption and marketing investment trends shaping today’s media landscape, and strategies for building effective omnichannel marketing plans in 2024, from leaders at Canvas Worldwide, Magnite and TransUnion. You’ll find out:

  • How overall ad spend is expected to shift by channel moving into 2024
  • Which emerging channels—streaming video and audio, gaming, digital out-of-home and more—will be important to your media mix
  • How advertisers can reach omnichannel consumers across addressable media using consistent audience strategies”.

Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends in Marketing Spend

Adweek

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