TikTok Lead Generation is an advertising objective that allows users to share their contact information with businesses directly on the TikTok platform. This feature allows businesses to capture leads that are highly targeted and opted-in.

HubSpot contributor Erica Santiago has published an article featuring five ways to generate TikTok leads.

She says, “There are a few good reasons TikTok can be a great platform to generate new leads:

1. It allows for mobile-first campaigns.

TikTok prioritizes short-form videos, though users can upload and view videos for 10 minutes.

This makes the platform an excellent channel for mobile-first campaigns because short-form videos are expected to represent 80% of all mobile data traffic in North America.

The platform allows users to scroll through videos for hours on end from their phones and subscribe to their favorite TikTok accounts.

Additionally, from an operations standpoint, the mobile format is relevant. You can run a business right from your phone, so investing in a mobile-based application like TikTok can fit right into your mobile-first campaigns.”

TikTok Leads: Tools and Strategies for Generating Leads on TikTok

HubSpot

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