Artificial intelligence (AI) is a powerful tool for content marketing. It can help marketers create more targeted and personalized campaigns. AI can also automate tasks such as data analysis and customer segmentation.

Forbes contributor John Hall has published an article featuring five tips to future-proof your content strategy in the age of AI.

He says, “Should content marketers be worried about AI? It’s a hot topic—and one you can’t spend too much time debating. Tools like ChatGPT are disrupting the pace of content creation and strategy. One expert prediction forecasts that AI will create 90% of digital content by 2025.

While the stage is still being set, one thing seems undeniable. Content marketers must prepare their strategies for a future where AI is more than an afterthought. Here are a few insights on how to future-proof your approach to content creation in the age of AI.

Audit What You Have

AI may produce content faster than humans, but search engines like Google are more interested in quality than quantity. Before you determine how AI can fit into your strategies and processes, it helps to identify existing gaps. Auditing your content and examining your processes for opportunities is where you need to begin.”

How To Future-Proof Your Content Strategy In The Age Of AI

Forbes
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