Your Guide to AI Influencer Marketing
AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots.
HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing.
She says, “I‘m already seeing AI’s impact on the influencer marketing landscape.
For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast.
One of Meta’s characters introduces herself as Billie, even though she clearly looks and sounds exactly like model and influencer Kendell Jenner.
But celebrities and influencers being immortalized as AI chatbots isn‘t the only impact on influencer marketing we’re seeing, Berrios.
“I think the biggest change I’ve seen is that the creator operation now boils down to one person,” he says. “Previously, a creator would need an agency to be present on multiple channels and handle all operations.”
Ramon explains that AI tools remove obstacles that typically hinder or discourage creators, such as paying to outsource work to a team or managing multiple platforms simultaneously.”
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