Copyblogger Highlights Nine Content Marketing Metrics
Content marketing metrics are standards of measurement that show how well your content is performing.
Copyblogger contributor Tim Stoddart has published an article featuring nine content marketing metrics to measure your strategy’s ROI.
He says, “There isn’t a single best method to track the value of your content efforts, though depending on your business and your goals, here are some important content marketing metrics to track.
1. Conversions/Demo Signups
Content marketing is designed to ultimately drive sales, so conversions and demo signups are arguably the most important metrics to measure.
To start tracking conversions and demo signups, set up Google Analytics, and then watch this tutorial on how to track conversions in the dashboard. There are some other analytics tools, though Google Analytics is free and still seems to be the default tool for most companies.
Once you set up your analytics, you can see which blog posts and pages on your website contributed to conversions and demo signups.”
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