Checklist for Creating Email Newsletters
Email newsletters are recurring emails sent to subscribers that contain curated content. They can include news articles, resources, tips, and updates about a product or brand. Newsletters can be a cost-effective way to build relationships and increase brand awareness.
HubSpot contributor Ginny Mineo has published an article featuring a checklist and expert tips on creating email newsletters.
She says, “Overall, newsletters are a staple in any high-performing email marketing strategy.
They also have a significant ROI. On average, brands get back $36 for every $1 spent leveraging email marketing.
If you want to ensure you won’t miss any steps when making a newsletter, keep reading. We’ve pulled together a comprehensive checklist for anyone looking to send an email newsletter.
How to Start an Email Newsletter
When starting an email newsletter, you’re juggling many responsibilities at once.
You have to proofread the copy, create compelling calls-to-action, design the email to work for multiple inboxes and devices, avoid spam triggers, and brainstorm clickable subject lines.
And you have to do all the aforementioned while staying within the confines of email law (yes, there is such a thing).”
Comments are closed.
