Your Guide to Google Performance Max
Google Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goal.
Search Engine Journal contributor Brooke Osmundson has published an article featuring detailed information about Google Performance Max.
She says, “Performance Max uses machine learning models to drive more conversions by optimizing bids and placements in real time. PMax uses Smart Bidding to achieve these goals.
Google’s AI technology looks across many factors when optimizing PMax campaigns, including:
- Audiences.
- Creatives.
- Budget optimization.
- Bidding strategy
- Attribution
- And more.
Simply put, in order for PMax to work, advertisers need to provide the best inputs for machine learning and AI technologies to work.”
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