Five Tips to Create Engaging Content
Engaging content can help attract new customers, retain existing ones, and build credibility. It can also help you establish yourself as an industry expert.
Copyblogger contributor Tim Stoddart has published an article featuring five tips to create engaging content in 2024.
He says, “Regardless of the platform you’re publishing on, there needs to be substance behind your content idea for it to perform well. So here’s the recipe for creating highly engaging content.
Tip #1: Research Your Target Audience’s Pain Points For Content Ideas
Content marketing is designed to attract your ideal audience by answering their questions and providing solutions to their problems.
While most content marketing strategies begin by discussing challenges their audience faces, the creators often run out of content ideas, and the content topics stray farther and farther from the core topic that’s interesting to their audience.
As a result, the content becomes less effective as their audience finds it less relevant and quits engaging.
Many content creators also tend to become bored with the topic and begin covering other parallel topics to satisfy their own desires as a creator. Unfortunately, your audience probably only consumes your content for a particular topic, so switching topics can kill audience engagement.”
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