Blog marketing is a content marketing strategy that uses blogs to reach a target audience. It can help businesses increase website traffic, promote products and services, build customer trust, differentiate from competitors, and build customer loyalty.

Ahrefs contributor Ryan Law has published an article featuring eight ways to generate infinite blog post ideas.

He says, “It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas.

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain.

The content ideation loop

You can think of a good ideation process as a feedback loop: a series of tasks that work together to make it easier and easier to create great ideas on demand.

Read, watch, and listen widely

It’s difficult to create amazing content ideas in a vacuum. It’s much easier to respond to ideas that already exist in the world, to take in information and playfully challenge, respond to, or remix it.”

Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Ahrefs

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