HubSpot Highlights Top Goals of Marketing Leaders in 2023
HubSpot contributor Caroline Forsey has published an article featuring
She says, “Here, we’ll look at the top five goals that marketing leaders plan to prioritize in the upcoming year. Plus, you’ll hear how to achieve these goals from experts at Uber, Dropbox, ClickUp, and other businesses.
The Top 5 Goals of Marketing Leaders in 2023
1. Increasing Revenue and Sales
Of marketing leaders, 22% report “increasing revenue and sales” as their top priority for 2023. This shouldn’t come as a surprise. A marketer‘s core job is to impact a business’s bottom line by attracting the right audiences and driving leads down the pipeline for sales.
Gaurav Agarwal, chief growth officer at ClickUp, told me increasing revenue and driving sales is a top priority for his team.”
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