HubSpot’s 2024 State of Sales Report [Report]
HubSpot has released a new report titled ‘
Maxwell Iskiev says, “As HubSpot’s Sr. Trends Researcher, I’ve tracked a lot of evolutionary changes in 2023. But, there’s a major shift hitting the sales world that might be the most impactful of them all.
While we spent all year prophesizing about the way AI will disrupt marketing, customer service, and SEO, AI’s effect on sales is even more significant as it signals a fundamental shift in human relationships.
To get these insights, I surveyed 1,477 sales professionals across the globe to find out what they’re hyperfocused on – and get a better understanding of how AI will affect their roles as we move into 2024.
Low on time? Feel free to skip ahead to one of these sections:
- Sales Benchmarks
- Top Sales Survey Findings
- Top Sales Goals & Challenges
- Most Effective Sales Channels
- Other Trends to Watch”.
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