According to Forrester Research, 57% of US B2C marketing decision-makers said they planned to increase their marketing investment in relationship/loyalty marketing in 2023.

Digital Marketing Depot has published ‘Planning Guide 2024: B2C Marketing Executives’.

The DMD team says, “Download Forrester’s Planning Guide 2024: B2C Marketing Executives to learn:

  • Where B2C marketing executives are allocating their budgets, and the motivating forces behind them
  • Key priorities to best stabilize your future returns
  • Which investments you should scrutinize and consider reducing
  • New methods for collecting consumer insights.”

Planning Guide 2024: B2C Marketing Executives

Digital Marketing Depot

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