SEJ Shares 39 Emotions You Can Use In Advertising
Emotional advertising is a marketing technique that uses emotions to get people to notice, remember, share, and buy.
Search Engine Journal contributor Greg Jarboe has published an article featuring 39 emotions digital marketers can use in advertising.
She says, “Here is the all-important language that digital marketers can use to define and, therefore, replicate advertising success through emotion.
Empathy
According to the DAIVID Field Guide to Emotions in Advertising, there are 11 emotions in the Empathy cohort that digital marketers can put on their palette when creating a campaign:
- Admiration: A feeling of profound respect or approval.
- Calmness: To be free from agitation, excitement, or disturbance.
- Empathetic pain: A specific variant of empathy that involves recognizing and understanding another person’s pain.
- Gratitude: an expression of grateful thanks and appreciation for benefits received.”
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