HubSpot Lists 2024 Marketing Challenges (And How to Overcome Them)
Marketing teams may face a number of challenges including data privacy, lead generation, budget allocation, and achieving desired ROI.
HubSpot contributor Caroline Forsey has published an article featuring the
She says, “Below, let’s review the current global marketing issues impacting the industry, according to data from HubSpot’s 2024 State of Marketing Report (coming January 2024) and insights from marketing experts.
1. Facilitating Strong Sales and Marketing Alignment
Strong sales and marketing alignment is critical for any successful organization. And yet, it’s undeniably challenging to facilitate strong communication to help these two teams work better together.
Which is why a whopping one-third (35%) of marketers say a lack of effective communication between sales and marketing is their top challenge.
Why It’s a Challenge
Many sales and marketing teams work in silos at larger organizations. Bridging the gap between the two teams — particularly when those teams have different priorities and are unclear of their shared goals — can be difficult, especially when neither team feels motivated to do so.”
Comments are closed.
