MOZ on How to Research, Monitor, and Optimize for Questions
Search engine marketing is a creative task. We need to focus on all kinds of content to achieve higher rankings.
MOZ contributor Ann Smarty has published an article on how one should research, monitor, and optimize for questions.
She says, “Have you been optimizing your content for questions?
There are a few powerful reasons for you to start doing it now:
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Niche question research is the most powerful content inspiration source
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Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and/or social media will improve engagement
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Questions are very useful for niche and audience research: What can’t people figure out in your industry, and how can you best help them?
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Question optimization allows for increased organic search visibility through both featured snippets and Google’s “People Also Ask” results.”
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