Your Guide to Performing Content Gap Analysis
Content gap analysis is a process that compares a website’s current content to a competitor’s. It aims to identify missing keywords and topics that can be used to improve a website’s ranking, organic traffic, and topic relevancy.
Ahrefs contributor Despina Gavoyannis has published a detailed article on performing content gap analysis.
She says, “A content gap analysis is the process of finding topics your competitors have covered but you haven’t.
It helps you:
- Get more traffic to existing content
- Find the best new topics to cover
- Steal traffic from competitors
In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy.
1. Find keyword gaps
Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords.”
Next, enter your domain in the first field and 1-3 competing domains below. If you don’t know your top competitors, the tool will offer some suggestions automatically.”
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