Content marketing is a marketing strategy that involves creating and sharing relevant content to attract and engage an audience. The goal is to increase brand awareness, sales, engagement, and loyalty.

Ahrefs contributor Si Quan Ong has shared 17 actionable content marketing tips.

He says, “Struggling with your content marketing?

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales.

If you create content for the wrong people, visitors won’t translate into customers or clients.

For example, if a conversion rate optimization (CRO) agency writes about CRO, they might attract fellow professionals rather than genuine leads. That’s why it’s important to clearly define your audience.

If you already know who you’re targeting, make sure to get it down in writing and share it with your entire team. Otherwise, use the template below to figure it out for your business. ”

17 Actionable Content Marketing Tips

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