The content marketing market is expected to grow by $584.02 billion from 2022 to 2027. The growth is driven by the increase in social media users.

Content Marketing Institute contributor Lisa Murton Beets has published an article featuring 39+ content marketing statistics to help you succeed in 2024.

She says, “Our second annual  Content Marketing Career & Salary 2024 Outlook explored the use of generative AI tools at work, employee engagement, and career paths.

How much content marketers get paid

  • The average annual compensation for a U.S.-based content marketer working full-time for an employer is $112,000. (Higher average salaries exist for men, directors and above, baby boomers, and those working in major urban centers.)
  • 54% of all content marketers feel they should be paid more. (Over half of Gen Z [52%], millennials [57%], and Gen X [51%] feel this way. Only 42% of baby boomers say they should be paid more.)

How content marketers use AI

  • Nearly half of content marketers use AI to brainstorm new topics, and 46% use it to research headlines and keywords. More than one-third (36%) use AI tools for writing, though many feel conflicted about the idea.”

39+ Content Marketing Statistics To Help You Succeed in 2024

Content Marketing Institute
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