Content maturity is a framework that can be used to develop content practices. Marketing teams struggle to hit their stride and mature their content strategy and operations.

Content Marketing Institute is hosting a webinar ‘Grow Up! How to Increase Your Content Maturity Level and Prove ROI’ on Wednesday, December 13, 2023, at 2.00 pm EST.

The CMI team says, “In this presentation, we’ll show you how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI. You’ll also get a behind-the-scenes look at how Hackensack Meridian Health, a 18-hospital health network in New Jersey, has advanced its content maturity from level 2 to level 5 in just three years through its content marketing strategy and program — and was named the Best Content Marketing Program in Healthcare in 2023 by the Content Marketing Institute.

Learning objectives:

  • Assess the content maturity level of your organization and develop a plan for increasing that level.
  • Create a content strategy that is tied to organizational goals and can deliver measurable results.
  • Learn to deliver consistent ROI and communicate that to your leadership to gain buy-in for your content strategy and program.”

Grow Up! How to Increase Your Content Maturity Level and Prove ROI

Content Marketing Institute

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