Copyblogger has published the latest podcast episode ‘How I Went from Job Loss to Online Success’ featuring Jose Rosado. The Copyblogger team says, “In this podcast episode, Tim Stoddart is joined by guest, Jose Rosado. They discuss Jose’s journey as a testament to anyone being capable of achieving success, even without English as their first language. They also talk about Jose’s experience of being fired from his job, starting freelancing, and eventually building his online presence.” https://www.youtube.com/watch?v=YmOJm3KFaQg Copyblogger  [...]

This is a reminder for the DMD webinar to be held on November 30, 2023.  Most people agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Digital Marketing Depot is hosting a webinar ‘What Marketers Really Want to Know About Generative AI’ on Thursday, November 30, 2023, at 1.00 pm EDT. The DMD team says, “Join our webinar as Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, poses the questions marketers really want answered about... [...]

Search engine marketing is a creative task. We need to focus on all kinds of content to achieve higher rankings. MOZ contributor Ann Smarty has published an article on how one should research, monitor, and optimize for questions. She says, “Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and/or social media... [...]

Digital Marketing Institute has published ‘The DMI Guide to Digital Marketing for Small Business’. Will Francis says, “This ChatGPT Prompt Guide will help you develop the key stages of your digital marketing plan or strategy: Set objectives Define audience personas Set channel strategy Create content pillars Generate content ideas Determine paid media Develop the execution roadmap Remember! The more guidance you give ChatGPT, the more likely it will deliver the results you want and the more useful a tool it will be in your digital marketing.” The DMI Guide to Digital... [...]

  Neil Patel has published a new video ‘How to spend on marketing the right way?’ sharing useful tips on managing your marketing budget. He says, “In the dynamic landscape of business, allocating resources effectively, especially when it comes to marketing, is crucial for success. How you spend on marketing can significantly impact your brand’s visibility, customer engagement, and ultimately, your bottom line. Here’s a comprehensive guide on how to spend on marketing the right way, ensuring optimal returns on your investment.” https://www.youtube.com/watch?v=uJX1sgdE8cY Neil... [...]

Holiday marketing is a way for businesses to increase sales, brand awareness, and customer loyalty. It involves using different marketing channels to attract customers with special offers. AWeber contributor Kelsey Johnson has published an article featuring 11 Jolly holiday marketing ideas to drive sales this season. She says, “For many businesses, the holiday season is the best time of year for sales. Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers... [...]

Content gap analysis is a process that compares a website’s current content to a competitor’s. It aims to identify missing keywords and topics that can be used to improve a website’s ranking, organic traffic, and topic relevancy. Ahrefs contributor Despina Gavoyannis has published a detailed article on performing content gap analysis. She says, “A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find the best new topics to cover Steal traffic from competitors In this... [...]

MarTech is hosting a webinar ‘Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel’ on Tuesday, December 5, 2023. The MarTech team says, “Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better. Join MNTN as they discuss how new Connected... [...]

Launch pricing on DFY Traffic ends at midnight. If you haven’t looked into this new and unique method for driving traffic to your site, the clock is ticking. We have presented its benefits for the last few days, but maybe you are skeptical and need to hear “from the horse’s mouth.” Here’s how the creator describes this new tool and how he created it. I’ve spent the last few months working on a new GOOGLE AI. A way to actually get AUTOMATED FREE TRAFFIC FROM GOOGLE – and do it with absolutely zero human interaction. In fact, we simply let Chat-GPT and Google... [...]

Emotional advertising is a marketing technique that uses emotions to get people to notice, remember, share, and buy. Search Engine Journal contributor Greg Jarboe has published an article featuring 39 emotions digital marketers can use in advertising. She says, “Here is the all-important language that digital marketers can use to define and, therefore, replicate advertising success through emotion. Empathy According to the DAIVID Field Guide to Emotions in Advertising, there are 11 emotions in the Empathy cohort that digital marketers can put on their palette when creating a campaign: Admiration: A... [...]