MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unraveling SEO Secrets for B2B Marketers’ featuring Kyle Roof.

George B. Thomas says, “In Episode 573 of Marketing Smarts, Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. “A lot of people are like, ‘It’s so huge. How can you know everything?'” he says. “I don’t know everything. I don’t even know close to everything. I know a little bit. I pull back the curtain here and maybe over there, and that’s all you have to do.”

So where do you start? Keywords are a good place, he says.

“The top four places to put a keyword would be in your title tag, the title that search engines see; your H1 tag, the title on the page that humans see; in paragraph tags, the text that’s on your page; and in your URL,” says Kyle. “If you put your target keyword in those four places, you’ve probably done 60% of SEO right there.”

But what about user experience? Page speed, image loading, ad banners? Do those affect ranking?”

Unraveling SEO Secrets for B2B Marketers

MarketingProfs

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