YouTube Introduces Transparency Measures for Synthetic Videos [Report]
Synthetic content is computer-generated data that mimics real-world data. It’s used for testing, training, and developing applications, artificial intelligence (AI) models, and software solutions.
Media Daily News has reported that YouTube will require creators to disclose when they create synthetic content.
Laurie Sullivan says, “Earlier this month, Google said it would begin using SynthID watermarks for all creative assets generated by AI in Performance Max and Google Ads, as the company continues to build out features and tools that automate processes.
YouTube altered or synthetic content now will require a label. When uploading the content, creators will select an option that indicates whether or not the images or the videos are real, altered, or synthetic. The change will roll out in the coming months.
YouTube plans to enforce the change through adding labels to the creator’s content. Those who choose not to disclose this information may have their content removed, suspended from the platform and YouTube Partner Program, or face other penalties, O’Connor and Moxley explained.”
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