State of SEO 2024: Disruptions, AI & Content Strategies [Report]
SEO will continue to evolve in 2024, adapting to technological advancements and changing user behaviors.
Search Engine Journal has published ‘State of SEO 2024: Disruptions, AI & Content Strategies’.
The SEJ team says, “There were three key disruptors to the SEO industry that made the most notable impact:
E-E-A-T and content production challenges.
SEO professionals reported that content production and strategy are where they focus, and struggle, most in their jobs.
Google recently updated its quality rater guidelines, adding experience to expertise, authoritativeness, and trustworthiness to make E-E-A-T. While generative AI could make content production more efficient, creating stand-out competitive content is becoming more challenging.
Difficulty proving and tracking SEO value.
Many SEO professionals cited budget challenges, SERP competition, and client relationship issues as their top three barriers to success in the past 12 months.
Communication and budget issues seem to be related, especially with elevated competition and new SERP features that could reduce clicks.”
Comments are closed.
