Thought leadership is the expression of ideas and helpful insights that demonstrate your expertise on a specific topic. In content marketing, you use thought leadership to establish brands and individuals as authoritative sources of truth, which leads to SEO benefits.

MOZ has published ‘The Complete Guide to Becoming an Authentic Thought Leader’.

Chima Mmeje says, “Still on the fence about whether you have what it takes to become a thought leader? Here are some qualities every thought leader should possess:

Expertise

68% of respondents in an Orbit Media study consider expertise as an essential component of thought leadership. In my opinion, you’re an expert if you create repeatable processes for problem-solving, fail, learn from mistakes, and share it all with your audience so they can make better decisions when facing similar issues.

Unique perspective

As a thought leader, you form opinions even if they contradict public views. You bring a unique perspective to the conversation that encourages your audience to think differently about the topic.

Communication

You have a clear vision of your brand, well-thought-out ideas, and a strong call to action in every message. Equally, you’re a great listener who welcomes differing opinions, not an echo chamber.”

The Complete Guide to Becoming an Authentic Thought Leader

MOZ

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