Using Generative AI to Create Marketing Content
Generative AI (GenAI) is a type of artificial intelligence (AI) that can create new data. GenAI can generate a variety of content.
HubSpot contributor Tristen Taylor has published an article featuring
She says, “Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.
1. Social Media Posts (58%)
The most popular use for marketers leveraging AI for content is for social media posts, and with good reason.
Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Marketers can use AI for social media posts:
- Content Creation: AI tools can help generate content ideas, suggest topics, and even write headlines for social media posts. In fact, 35% of surveyed marketers use AI to get ideas or inspiration.”
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