15 Strategies to Improve Content Marketing
Content marketing is a marketing strategy that involves creating and sharing relevant content to attract, engage, and retain an audience. The goal is to establish expertise, promote brand awareness, and increase sales, engagement, and loyalty.
Semrush contributor Rachel Handley has published an article featuring 15 tips to write better content.
She says, “Here are 15 content writing tips every marketer should know:
1. Pick a Relevant Topic
When writing content, you need to pick a topic that’s relevant to your brand and your target audience.
By focusing on relevant topics, you can build a reputation as a subject matter expert. That way, potential customers are more likely to engage with your business.
Plus, focusing on relevance and showcasing your knowledge can help with your search engine optimization (SEO):
Google wants to rank sites that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). And you can only do that if you know what you’re talking about.”
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