Seven Bad SEO Practices You Should Avoid
The SEO process includes six general phases: Research, including business research, competitor analysis, current state assessment, and keyword searching.
Semrush contributor Kari Dearie has published an article featuring seven bad SEO practices and ways to avoid them.
She says, “Bad SEO is any practice that hurts your rankings, provides a poor user experience (UX), or goes against Google’s guidelines. These are often outdated SEO practices.
But bad SEO can also be accidental. Like your site having lots of duplicate content you didn’t know about.
Or, intentional. Like trying to exploit a search engine algorithm through unethical techniques.
What Are Unethical SEO Techniques?
Unethical SEO techniques are practices used to improve your website’s rankings that violate search engine guidelines. These practices are used to manipulate a search engine’s algorithm.
Alternatively, ethical SEO techniques are practices used to improve your website’s rankings that follow search engine guidelines.”
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