Enterprise SEO Mistakes You Should Avoid
Enterprise SEO is a marketing practice that aims to improve the search engine rankings of large companies. Enterprise SEO is more aggressive than traditional SEO, which focuses on low-competition keywords. Enterprise SEO often targets keywords with high search volume and high competition.
MeasureMinds contributor Martin Woods has published an article featuring 13 enterprise SEO mistakes you should avoid in 2024.
He says, “There are certain steps you can take at the configuration stage to prevent problems down the line. Without further ado, let’s begin our list of SEO mistakes and how to prevent and resolve them.
1. Not setting goals or KPIs
By setting and tracking Key Performance Indicators (KPIs), you know whether your business goals are on track. If there’s a sudden drop in traffic or conversions, it’s then easy to identify the cause and resolve the problem.
Without measuring KPIs, SEO mistakes can go unnoticed for months or years. It becomes impossible to tell whether a change in traffic was due to a Google algorithm update, a competitor outranking you, or a site edit having unintended consequences.
To fix this: Set a range of KPIs to accurately measure your SEO success. These might include:
- Overall organic traffic.
- Keyword rankings and CTR for priority keywords.”
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