Using Implicit Search Intent for Multilingual SEO
Multilingual SEO is the practice of optimizing a website’s content in multiple languages to improve its ranking in local language searches. This can help a website rank for desired keywords in all languages.
Wix SEO Hub contributor has published an in-depth article on using implicit search intent for multilingual SEO.
Veruska Anconitano says, “Understanding implicit search intent is crucial in SEO (and, arguably, for overall digital marketing as well). But, it becomes even more critical in international SEO because it is closely linked to knowledge of the market and its unique characteristics, as well as the target audience and their particular needs/challenges.
As a consequence, implicit search intent should inform the multilingual marketing strategies you create. I’ve already written about implicit search intent in great detail, but let’s take a look at why it takes on an even more central role when marketing to international audiences, and what you can do to identify implicit intent for a competitive advantage that maximizes conversions, not just rankings.
If you want to produce content that achieves high rankings in search results and provides users with the information they need, then you need to understand explicit search intent.”
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