Landing page SEO best practices: A step-by-step guide [Guide]
A landing page is a standalone web page that’s designed to persuade users to take a specific action. Landing pages are often used in digital marketing campaigns.
AWeber has published ‘Landing page SEO best practices: A step-by-step guide’.
Phil Norris says, “Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic.
Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like Google are looking for.
But, if you follow some tried-and-trusted methodologies, it’s totally possible to build landing pages that rank well, bring in tons of traffic, and achieve sky-high conversion rates.
Landing page SEO best practices: A step-by-step optimization guide
Sure, landing page SEO is challenging.
But it’s not all bad news, because there are plenty of examples of standalone landing pages that punch way above their weight in the search rankings.”
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