Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. PPC can also be called search engine marketing (SEM).

HubSpot contributor Sam Lauron has published an article featuring 10 essential PPC courses for every marketer.

Laoron says, “PPC course content can range from teaching the fundamentals to advanced strategies, and some even offer certifications for additional industry credibility.

The 10 Best PPC Courses for Marketers

Whether you want to boost your PPC knowledge or earn a certification, there are several PPC courses out there for marketers.

Here are 10 of the best PPC courses to add to your continuing education toolkit.

1. Google Ads Certification

If you’re looking for the most comprehensive and credible way to learn PPC, you’ll want to get a Google Ads Certification.

Google processes 8.5 billion searches per day, so it makes sense to get direct insight from the platform as you’re learning how to get in front of those billions of searchers. Plus, many PPC specialist or digital marketing roles require you to have a Google Ads Certification.”

10 Essential PPC Courses for Every Marketer

HubSpot
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